•  _1. Strategy
  •  _Frameworks
    • 1. Frameworks to identify and evaluate business opportunities
    • 2. Frameworks for researching markets and competitors
    • 3. Frameworks for positioning, framing, and copywriting
    • 4. Frameworks for sales
    • 5. Frameworks for Small Business Organization Roles
    • Competitor Matrix
    • Influence Ecology Worksheet
  •  _Market Research
    • Investable idea
    • Research for competitors in landscape
    • See if attempts have failed
  •  _Strategy - Business Analytics (BA) and Business Intelligence (BI)
    • __MOVED TO NOTEBOOK - Development BA and BI
    • Why BA and BI
  •  _Strategy - Competitors
    • Estimate competitor revenues per month
    • Find competitors by looking for similar companies to your primary competitor
    • LinkedIn Sales Navigator for Competitive Landscape
    • Research competitive landscape with AI
  •  Brainstorming Ideas
    •  Brainstorming - Zettelkasten
      •  Folgezettel
        • Folgezettel in Zettelkasten PRIMER
      • _ How to create MOCs, when to cluster, etc
      • Zettelkasten PRIMER
      • Zettelkasten with Obsidian Extensions
    • Flippa as a name or idea source
  •  Brainstorming Names
    •  Brainstorming - Domains
      • Namecheap Beast Mode
  •  Build and Flip
    • Build and Flip - The Numbers
    • Build and Flip with Flippa and Acquire
  •  Constraints of Time, Energy, and Money
    • Context switching can be drainful
    • When Growth Requires Full-Time Roles
  •  Methods to Find New Opportunities
    • Chrome Extension Category Entrances
    • Chrome Extension Category Gap Analyzer
  •  Services to Find New Opportunities - Idea Lists
    • Idea Browser
  •  Services to Find New Opportunities - Trend Discovery Tools
    • Exploding Topics, Glimpse, and Trends.vc
  •  Services to Help Strategize - Brainstorming Tools
    • Visual brainstorming tools - Miro, Lucidchart, MindMeister, FigJam, etc
  •  Services to Help Strategize - Company Stat Sniffers
    • Crunchbase
  •  Services to Help Strategize - Comparison Services
    • G2 - Compare similar online services
    • G2 vs SimiliarWeb
    • SimilarWeb - Market Insights
  •  Services to Help Strategize - Tech Sniffers
    • _CATE - Tech Sniffers
    • Built With - Techs and Biz
    • Slintel - Techs and Biz
    • Wappalyzer - Techs and Biz
  •  Services to Help Strategize - Workspace Customization
    • _ Compare - Shift vs Vivaldi Browser
    • Shift helps juggle accounts
    • Vivaldi browser help juggle a lot of information
  • _Types - Solo Bootstrap Business - What is
  • _Types - Team Bootstrap Business - What Is
  • Differentiating Yourself from Competitors
  • Layers of Influence
  • Risks of running a business
  • SaaS Revenue - Credit System
  • SaaS Revenue Structure
  • Strategize and Brainstorm Fast Like an American or Deep Like a German
  • What are the C-Suite
  • What CMO does
  • What CTO does
•  _1. Strategy - Product Portfolio
  • Balanced Product Portfolio
  • Product Complexity and Risks
  • Product Idea Scorecard
  • Product Portfolio Review
•  _1. Strategy - Validation
  • How to Evaluate and Strategize a Startup Idea for Launch and Success
  • Jobs to Be Done in Customer Journey
  • Lean Canvas
  • Validate first vs build first
  • Validate first
  • Validation Basics
•  _2. Partnerships
  • Emailing - Always Include a Pitch Deck When Proposing a Partnership
  • Types of Partnerships
•  _3. Execution
  • As a Solo Founder - Signals Approach
  • As a Solo Founder - Signals Notion Template
  • As a Solo Founder
  • Clearly Communicate to Improve Execution
  • Design and Develop the Product
  • From App to Hiring
  • From Startup to App
  • Lean Quick Launches - Build-First Approach
  • Lean Quick Launches - Market-First Approach
  • Manage a Project from Scope to Execution
  • Manage Departments
  • Manage Remote Workers
  • Manage Tasks and People with Get Things Done (GTD)
  • SOP Example - Follow up on leads to increase retention
•  _4. Leverage AI for Business
  •  Chat AI for C-Suite Level Decisions
    •  1. Learn Anything
      • Generate learning objectives that are increasingly difficult in level in order to master a skill
      • Generate quizzing questions from past talks
      • Learn diagrams
    •  Biz - Freelancer
      • Generating a cold email offer as a freelance web development service while educating them on their needs
      • Generating an offer letter as a freelance web developer when requests are known
      • If you've been asking professional questions, ask Chat to profile you and create an offer page of your services
    •  Biz - Marketing
      • ChatGPT Dall-E - Redesign Your Logo and Pics
      • SEO Articles - Rewrite information as an article
    •  Biz - Strategy
      • Check business idea implementation and competitors
      • Gain intelligence from Dropbox or Google Drive
    • 1. Learn Anything - Youtube Search with Gemini AI
    • 1. Learn Anything
    • 2. Watch Anything (Guides, Tutorials)
    • 3. Execute Anything
    • 4. Track Anything - AI Creates Notion Board
    • 4. Track Anything
    • Notion can track or execute
  •  Chat AI for Marketing
    •  Biz - Marketing - Inbound, Outbound
      • Automate social media's
      • Social media automation with AI
    •  Biz - Writing
      • Time zone communications
    • ABM ICP tiering rubric with AI
    • Marketing Research with Deep Research
•  _4. Leverage Your Intelligence
  • Bullet Journal and Zettelkasten
•  _5. Exits
  • Exit paths
  • Flippa PRIMER
•  Biz Foundational
  •  _Biz Math
    •  Biz Math - Orders of Magnitude
      • Orders of Magnitude - Concept PRIMER
    • _ Biz Math GLOSSARY
    • Algebraic expression vocab
    • Cloud Infrastructure Costs - Calculations
    • Cloud Infrastructure Costs - Projection
    • Composite Metric
    • Conversion Rate
    • Cost of goods sold (COGS)
    • Index, Metric, Scale, Measure
    • SaaS Metrics Math
  •  _Biz Math - Cloud Metrics
    • Estimate costs from cloud service plans
  •  _Biz Math - SaaS Metrics
    • MAU - Monthly Average User
    • SaaS Metrics - Why Important
  •  _Biz Math - Startup Metrics
    • TTM - Trailing Twelve Months
  •  Biz Background Knowledge
    •  Supply Chain Management
      • 1ct, 2ct, 3ct, etc
      • Broader - Operations Management
      • Overstock sale
      • Purchase Order
    • Vocab - D2C, DTC (Direct to consumers)
    • Vocab - Strike Day
    • Why International Business and Cultural Competence Is Foundational to Modern Business Education
  •  Economic Background Knowledge
    • Economic Terms - Economy with Scarcity
    • Economic Terms to Know - Microcosm then Macrocosm
    • Economic Terms to Know - Mostly Macrocosm
    • Economy of Scale and Limitations
•  Biz Industries
  •  E-Commerce - Technical Guides
    • Shopify - Connecting a Custom Domain to Your Shopify Store
  •  Freelancers
    • Request for Proposal (RFP) - Example for Software Development
    • Request for Proposal (RFP) - Example for Web Design
    • Request for Proposal (RFP) - What is it
  •  Web Design Management
    • Feature-Complete and Go-to-Market
    • Phases of Web Design and Development
    • Release Versions - 1. Alpha, Beta, RC, GA
    • Release Versions - 2. Hotfix
    • Release Versions - 3. Patch Release
    • Web design and development agency SOP
•  Finances
  •  Finances - Apps, Services
    •  Google Sheet
      • Google Sheet - Caveat on importing
      • Google Sheet - Restore to previous version (autosaves)
    •  Microsoft Excel
      • Conditional Formatting
      • Essential Excel Tips for Financial Calculations
      • Older users of Excel may start formulas with plus
    •  Privacy.com Virtual Cards
      • Privacy.com _PRIMER
      • Privacy.com Dashboard
      • Types of virtual cards - Privacy.com
  •  Finances - Corporate Development
    • _ What is Corporate Development
    • How the S-1 Form Prepares Startups for an IPO
    • Private Investors Embrace Stories, but Banks and Public Markets Demand Evidence
  •  Finances, Accounting
    • Debt vs Credit on Balance Sheet
    • EBITDA
    • GAAP Compliance
  •  Finances, Accounting Bootstrapped
    • Spreadsheet - Expenses split between three with NO joint bank account
    • Spreadsheet - Profit Split Report
  •  Finances, Personal - Taxes
    •  __Learn by Leveling Up - Master Personal Tax Preparer
      •  1. Learn by Leveling Up - Personal Tax
        •  01. Basics and Pillars
          • 0. Paying taxes, filing return
          • 1. Conceptual - Year to year form changes
          • 2. Conceptual - Three main pillars
          • 3a. Forms Most Common
          • 3b. Where to find forms and instructions
          • 4a. Tax Statements and Returned Documents
          • 4b. Quickly assess owed tax and earned income credit
          • 5a. Earned income tax credit (EIC EITC) criteria
          • 5b. Premium Tax Credit (If healthcare insurance through the marketplace)
          • 6. Address Return Documents on Your Taxpayer Account
          • 6b. Standard Deductions or Itemized Deductions
          • 7. Case Study - Starting Freelancer
          • 8. If need healthcare insurance
        •  02. Incomes, etc - Employee W2 Tax Statement Entry with or without withheld
          • Transfer W-2 Tax Statement into Your Tax Return
        •  03. Incomes, etc - Incomes - Freelancer, Small Business, Contractor
          • EIN or Taxpayer
          • Income as a Freelancer - Type of work or business name
          • Schedule C - Line B - Code for Business or Professional Activity
          • Schedule C for Freelance or Business or Contractor Income
          • Self Employee Tax
          • Tax Statement 1099K
        •  04a. Incomes, etc - Rental Income
          • 1. Classifying the rental property
          • 2a. Dividing property into proportions
          • 2b. Deducting Utilities paid for the tenants
          • 3. Deducting tax portion for rental property
          • 4. Deducting depreciation for rental income
          • 5. Deducting Real Estate QBI for Rental Active Income
          • Deducting RSO and SCEP
          • Deduction Eg - Webhosting Fees
          • Schedule E for Rental Income or Loyalty Income
        •  05. Deductions - Small Business or Freelance or Contractor
          • 1. Taxpayer Identification Number
          • Deducting Qualified Business Income (QBI)
          • Deducting Utilities and or Office paid for portion of working from home
          • Deduction Category - Office Expenses
          • Paid quarterly - Did not pay quarterly so underpayment penalty
          • Paid quarterly - federal tax, social security, medicare - aka self employee taxes - ahead of April 15th
        •  05b. Checkpoint - Gotchas
          • Checkpoint - 1. Tax Statements, Returned Documents, Filing Tax Return
          • Checkpoint - 2. Not get 1099-NEC and Schedule C confused
          • Checkpoint - 3... 1099-NEC, Schedule C, Schedule E, Passive or Active Rental Income, Withheld Income vs Self Employee Tax
        •  06. Deductions - Mid Business
          • Benefits of the employer having 1099 independent contractors instead of W-2 employees
          • De Minimis Safe Harbor
          • Glossary - Audited Financials
        •  07. Qualified Business Income (QBI) Deduction
          • 1. Checkpoint - Schedule C
          • 2. Form 8995 Qualified Business Income Deduction
        •  08a. Procedures - Large Business
          • When you the Employer needs W4, W2, W9, 1099-NEC
        •  09. Misc Financial Situations
          • High Income Earners - Alternative Minimum Tax (ATM)
          • Low Income Earners - Do I need to file taxes
          • Reseller relationships
          • Stocks, Crypto, Dividends - Schedule B vs Schedule D
          • Student
          • Unemployment Income - Form 1099-G
        •  10. Managing Filed
          • Identity Protection PIN
          • IRS Account and ID.me
          • IRS.gov Processing Delay - Balance still shows as 0 at IRS
          • Viewing currently filed and previously filed tax returns
        •  11. Payment
          • Extensions
          • Filing and Payment Penalties
          • Installation Plan
          • Make payment
        • Glossary - Expense vs capitalize in tax preparation
        • Glossary - Safe Harbor
        • Glossary - Tax Liability
        • IRS Learning Resources
        • IRS Specific Forms and Tips by Industry
      •  2. Learn by Leveling Up - FreeTaxUSA.com
        • 00. Recommendation - Level up on personal tax first
        • 01. FreeTaxUSA - What is
        • 02a. Three Pillars Navigation
        • 02b. Workflows at FreeTaxUSA
        • 03. Income Page and Sections
        • 04a. Income as W2 Employee
        • 04b.i. Income as non-W2
        • 04b.ii. Income as non-W2 with 1099-NEC worker
        • 04b.iii. Business Income (Schedule C) Screen
        • 05a.i. Income as a Freelancer etc - Type of work or Business name
        • 05a.ii. Income as a Freelancer etc - Link 1099-NEC into Schedule C
        • 05a.iii. Income as a Freelancer etc - Add custom incomes and profits without tax statements
        • 05b. Income as a Freelancer etc - Add Business Common Expenses
        • 05b. Income as a Freelancer etc - Add Business Miscellaneous Expenses
        • 05g. Generate the Schedule C so far
        • 05h. QBI Deduction for Business Income
        • 06a. Income, Deductions - Rental Passive Income
        • 06b. Deductions - Rental Active Income (Rental Company)
        • 06c. Deduction QBI for Rental Active Income (Rental Company)
        • 07. Income - Interest Income
        • 08a. Deductions Credits Workflow 1 - Deduction categories screen (Part 1)
        • 08a. Deductions Credits Workflow 2 - Standard Deductions vs Itemized Deductions
        • 08c. Deduction Credits Workflow 3 - Choose Standard or Itemized
        • 08d. Deduction Credits Workflow 4 - Health Insurance from Marketplace
        • 08e. Deduction Credits Workflow 5 - Deduction categories screen (Part 2)
        • 08f. Deduction Credits Workflow 6 - Deduction categories screen (Part 3)
        • 08g. Deduction Credits Workflow 7 - Summary
        • 09a - Misc
        • 10. State
        • 11. Final Screens
        • 12. Quirks of FreeTaxUSA
      • __ Categories - Principles, then FreeTax USA
    •  Auditing
      • Audit Scope
      • Audit Selection
      • Audit Triggers
      • Auditing and Penalties
    •  Credits - Students
      • Credits (Optional) - Education
    •  Deductions - Businesses
      • Capital loss carryforward
      • Glossary - Capital loss
    •  Recordkeeping
      • _PRIMER - Bank statements not enough
      • _PRIMER - How long to keep records
      • _PRIMER - Receipts vs Worksheets
      • ChatGPT OpenAI API Tax Deduction
      • IRS are more skeptical of
      • Paypal for transactions
      • Quickbook for recordkeeping
      • Worksheet - Daily Business Mileage and Expense Log
    •  Service - HR Block (Aka H&R)
      • List the forms filled at a previous year
      • See full names of documents at a previous year
    •  Service - Intuit TurboTax
      • TurboTax - Open previous Returns
    • IRS only contacts by regular mail
    • Service - Finding a service
    • Vocab - Tax Shield
  •  Finances, Personal - Tips
    •  Discount and Reward Games
      • Bank of America online
      • CVS.com online account
    • Budget Mobile Plans - Google Fi
    • Curious - CVS on Debit or Credit Cards
    • Subscriptions or Monthly Fees to Suspicious Companies to Virtual Card
  •  Tax Restructuring
    • How Founders Can Reinvest Their Profits and Get Paid for R&D Through Their Own Company
•  Finances - Investment, Revenues
  •  Investments
    • Investment and Subsidies for DEI, ESG, CSR, Minority Owned , Small Businesses, and Non-Profits
  •  Investments - Startups
    • App Funding - How to Raise Capital Before Your Product is Built
    • Financial metrics that investors evaluate
    • Loan Underwriting
    • Pitch Checklist - Pre-Product
    • Pitch Template, Detailed Slideshow - Pre-Product
    • Pitch Template, Short or Verbal - Pre-Product
    • WACC - A Key Metric for Ongoing Investment Decisions
    • YoY - Why Investors Analyze YoY Metrics to Evaluate Investment Worthiness
  •  Revenue Capture - Stripe
    • Stripe - _PRIMER
    • Stripe - _Setup - Activate Payments
    • Stripe - _Test Credit Cards
    • Stripe - _Test Mode - Switch to Live Mode
    • Stripe - _Test Mode
    • Stripe - Billing Related Shortcuts
    • Stripe - Checkout - Upsell
    • Stripe - Payment links, ui price card, and ui pay button
    • Stripe - Payments - Refund
    • Stripe - Pricing Table - _Create Pricing Table
    • Stripe - Pricing Table - Feature Lists
    • zOutlet - Stripe Developer
•  Legal - Contracts, Compliance, Security
  •  Compliance
    •  _ Compliance Case Studies
      • __ Compliance - Case Study - Facebook (COPPA)
      • __ Compliance - Case Study - Facebook (FTC)
      • __ Compliance - Case Study - VTech (COPPA)
      • __ Compliance - Case Study - Youtube (COPPA)
      • __ Compliance - Case Study - Zoom (FERPA)
      • Google Workspace - How Compliance Standards Affect Google Workspace
    • _ Required Reading for Tech Businesses - Cybersecurity
    • __ Compliance - _Why Important
    • __ Compliance - 1. Foreword to categories
    • __ Compliance - 2. Standards and Compliance Frameworks
    • __ Compliance - 3. Standards for Countries and States
    • __ Compliance - 4. Standards for Industries and Protected Classes
    • __ Compliance - 5. Indexes
    • Attack Pattern - What is, and MITRE'S CAPEC
    • Attack Pattern vs Vulnerability vs Exploit
    • Authorized Vendors - FedRAMP Marketplace
    • Developers - ATT&CK STIX Data
    • Developers - Build apps based on compliance or cybersecurity data
    • Indexes - MITRE ATT&CK
    • Indexes - Slash Notation Indexes
    • Misc - Invicti
    • Misc - Techniques for Mitigating Vulnerabilities (Brief)
    • Organization - U.S. Government Agencies in Cybersecurity
    • Organization - U.S. Military Contracts in Web Design or Tech
    • Organization FIRST.org - _Who are they
    • Organization MITRE - _Who are they
    • Organization MITRE - Enterprise Layer
    • Organization MITRE - ICS Layer
    • Organization MITRE - Their Cybersecurity Stack
    • Organization MITRE - Their indexes
    • Organization U.S. - Security Levels Above FedRAMP
    • Reference - Compliance Orchestration Chart
    • Reference Catalog - PDF of ISS Privacy Control Standards
    • Reference Catalog - Spreadsheet of ISS Privacy Control Standards
    • Scores - CVSS (Common Vulnerability Scoring System)
    • Scores - CVSS Calculator
    • Tool - CVSS Calculator
    • Tool - Mitre Attack Navigator
    • Vocab - Compliance vs Control
  •  Contracts
    • NDA to Your Software Engineer
    • Sending correction after the fact
  •  Copyright Infringement Reporting
    • Bing's Report Copyright Infringement
    • Google's Report Content
    • Youtube's Copyright Removal Request
  •  Security SOPs
    • Email Enumeration
    • Email Phishing, Spoofing
•  Marketing and Sales
  •  Market Planning
    • Full-Funnel Marketing Strategy
  •  Marketing - _Services
    •  Marketing - Google Analytics
      • Google Analytics - Quick Guide
      • Tracking Code Tidbits on Google Analytics
    •  Marketing - Google Looker Studio (As a marketing analytics tool)
      • Connect GSC, etc into GLS
      • GLS Orientation
      • GLS Quick Templates
    •  Marketing - Google Search Console
      • _PRIMER - Google Search Verify Property (Domain)
      • How to clear cache of URL
      • How to remove a URL
      • How to submit a site map
    •  Marketing - Hubspot
      •  __Hubspot PRIMERS
        • Campaign PRIMER - Hubspot
        • Dashboard - How to delete on Hubspot
        • Dashboard and Reports PRIMER - Hubspot
        • Email - Send Limits - Hubspot
        • Email and List PRIMER - Hubspot
        • Hubspot Docs
        • Upgrade Tier Icons - Hubspot
      •  _Third Party Add-ons on Google Sheet
        • Hubspot to Google Sheet 2 way connection
      •  CRM Objects
        • How Enterprise nudges you to go Enterprise with custom data
        • Standard and Custom Objects
        • Workaround to custom objects of enterprise
      •  HubDB
        • HubDB Table and Columns
      •  Hubspot API
        • Contact owner returns ID only
        • Hubspot API - Quick Guide
        • Hubspot API Key - Where
        • Hubspot CRM API - Property names
        • Hubspot CRM API
        • Serverless functions with Hubspot
        • Show rows of contacts etc (standard objects)
      •  Hubspot Reports
        • Datasets
        • Primary Data Source x Secondary Data Source(s)
        • Sample reports
        • Top leads by lead scores
        • What campaign created the most contact
      •  Hubspot UI - Chrome Extensions
        • Hubspot UI Chrome extension development
      •  Hubspot UI - UI Extensions
        • Hubspot UI Extension
      •  Hubspot Websites and Landing Pages
        • _Primer - Code Hubspot Website or Landing Page
        • _Primer - Drag & Drop Hubspot Website or Landing Page
        • _Warning about ChatGPT
        • Access other contact and CRM information
        • Basics - Partials
        • Basics - Theme vs Template vs Child Theme
        • Comments
        • dnd area
        • Dynamic content slug webpages
        • Extend from
        • HubL crm_objects - _Primer - Render rows of contacts, etc
        • HubL crm_objects limit rows
        • HubL crm_objects limitations
        • HubL crm_objects query by key and value
        • HubL crm_objects sort or order by on rows
        • HubL Custom objects
        • HubL functions reference
        • HubL HubDB - _Primer - Render all rows of custom table
        • HubL in HubDB vs CRM standard objects
        • HubL interactive table
        • HubL is for landing page and website designer
      •  Hubspot Workflows
        • Workflow Primer - Send Webhook when new contact created
      • Create UTM URLs that associates with marketing campaign and source (paid social, organic social, etc)
      • Custom object vs HubDb - Watch
      • Customize Hubspot CRM UI
      • HubDB Tables
      • Lead Scoring
      • Tracking Code Tidbits on Hubspot
      • Types of Hubspot Apps
      • Upgrade needed
    •  Marketing - LinkedIn
      • LinkedIn Fundamentals - Search for company
      • LinkedIn Limits
      • LinkedIn Sales Navigator - Pricing
      • LinkedIn Sales Navigator for Competitive Landscape (Shortcut)
      • LinkedIn Sales Navigator for Decision Makers
    • Connect GA4, etc to GTM
    • Connect GSC to GA4
  •  Marketing - _Services Directory
    • _Cate - Services Directory (Marketing)
    • B2B Lead Intelligence
    • B2B Visitor Deanonymization Services
    • Best of Breeds
    • Channels - Cold Email Services (Smartlead, Instantly, Lemlist, Woodpecker, Quickmail, RevReply, Clay, Superwave)
    • Channels - Dialers and Texters
    • Channels - Multi-channel Services
    • Course Creator Stacks - Kajabi, Skool, Circle, Podia, etc
    • Course Creator Stacks - NOT Udemy
    • CRM All-In-One - Enterprise (Hubspot, Salesforce)
    • CRM All-In-One - Not Enterprise (Zoho, GoHighLevel, SuiteDash)
    • CRM All-In-One - Partial Stacks (Keap, Kartra, HoneyBook, Dubsado, ClientJoy)
    • CRM All-In-One - Sale Stacks (Pipedrive, ActiveCampaign, Close, Salesmate)
    • Landing Lead Page (Unbounce, Instapage, Leadpages, ClickFunnel)
    • Newsletter Creator Stacks - Beehiv, Substack, Convertkit, Ghost, Medium, etc
    • Personality Enrichment Services
  •  Marketing - ABM
    • ABM - Use Tier Levels
    • B2B Visitor Deanonymization Services - SDR Workflow
    • B2B Visitor Deanonymization Services - Setup Checklist
    • B2B Visitory Deanonymization Services - Tag Manager Implementation Guide
    • Vocab - ABM Activation
    • Vocab - ABM
  •  Marketing - Affiliate and Referral Programs
    • Checklist to develop Affiliate Program
    • Checklist to develop Referral Program
    • From biz owner perspective - Affiliate vs Referral
  •  Marketing - Booking, Socials
    •  Marketing - Book Events
      • ICS - Automated Generation
      • ICS - Platform specific buttons
      • ICS - Provide ICS File for Calendar Syncing
    •  Marketing - Socials
      • Social Media Development (Coding)
      • Social Media Sizes - Ads, DMs, Posts , Stories, etc
      • Video content
      • Video thumbnail, title, preview
  •  Marketing - Copywriting
    • Common English Words
  •  Marketing - Emails
    •  __Email, Setup - 1. MX
      • MX - 1. What is MX Record
      • MX - 2. Setup Record
      • MX - 3. Verify MX Record
    •  __Email, Setup - 2. SPF, Dkim, Dmarc
      •  _Learn by Leveling Up - Email SPF, Dkim, Dmarc
        • 1.1 - Level Up Purpose - Email SPF, Dkim, Dmarc
        • 1.2 - Why Email SPF, Dkim, Dmarc
        • 1.3 - How to setup Email SPF, Dkim, Dmarc
        • 1.4 - How to verify Email SPF, Dkim, Dmarc Setup
        • 1.5 - Mnemonics of SPF, DKIM and Dmarc (Shortcut)
        • 1.6 - Under the hood when Email SPF, Dkim, Dmarc works
      • _Email Deliverability Report
      • Dmarc aggregate reports emailed to you - how unsub
      • Dmarc aggregate reports emailed to you - what, how join
      • Mnemonics of SPF, DKIM and Dmarc
      • Reasoning behind SPF, Dkim, Dmarc
      • Siteground Email Setup - SPF, Dkim, Dmarc - Quick Guide
      • Under the hood - DKIM-Signature Verification
      • Verify Email Setup with MxToolbox - SPF, Dkim, Dmarc
    •  _Email Scale Up for Cold Emails
      • Email Aliases
      • Subdomain emails for cold email outreach
    • __ Tools Email Verifier Services
    • __Tools Test Email Deliverability
    • _Fundamental - Email deliverability and warmup
    • _Fundamental - Email ramp up strategy
    • _Fundamental - Warmup Checklist
    • Email Campaigns - Coldest to Warmest
    • Email Campaigns - Outbound Email Marketing
    • First Email Outreach Deliverability
    • Get conversion rate of the likelihood of opens and link clicks
    • Get email reputation score of your domain
    • Getting lead data to email outreach - Scraping
    • Getting lead data to email outreach - Services
    • MXToolbox - Who are they
    • Principles - Spreading emails out over time, Tools to manage campaigns and automate compliance
    • Superwave vs Others
    • Word Variability in Cold Outreach (and Why Newsletters Are Different)
  •  Marketing - Forms
    •  Forms - Alternatives
      • Alternative to Typeform
    •  Forms - Google Forms
      • _PRIMER - Google Forms
      • Change colors on Google Forms
      • Embed Google Form
      • Google Form - Logic Jump to Section
      • Prefill value static or dynamically in Google Form
      • Why Google Form
    •  Forms - Typeforms
      • _PRIMER - Typeforms
      • Typeform - Logic Jump to Question
      • Typeforms - Plans Comparison Table
      • Why TypeForm
  •  Marketing - Inbound, Outbound
    • Building a Scalable Content Strategy - From Follow-Up Sequences to Revenue
    • Buyer Intent Data Types
    • Novel - Custom GPT as a Lead Magnet at ChatGPT
    • PRIMER - Outbound vs Inbound marketing
    • Use Case - Email outbound to in-market leads for sales opportunities
    • What is Lead Capture
  •  Marketing - Landing Pages
    • High-Converting Page Layout with CTA Strategy
  •  Marketing - Lead Data Enrichment
    • Lead Lifecycle Stages
    • Lead Nurturing Stages
    • Lead Qualification Stages
    • Personalization Services - CrystalKnows, Humantic, Lavender
    • Raw Data Enrichment Layer vs Personalization Layer
  •  Marketing - Promotional Ads
    • Local ads to set a familiar face
    • Promotional ads for an audience - The numbers
  •  Marketing - Research
    • Is it seasonal
    • Trend discovery tools (Shortcut)
  •  Marketing - SEO
    •  _ SEO Tools
      •  _ Main Site Auditors
        • All-in-One SEO - Ahrefs
        • All-in-One SEO - Moz
        • All-in-One SEO - Semrush
        • All-in-One SEO - zAhrefs vs Semrush
        • History - Ahrefs vs Semrush vs Moz
      •  _Main Site Auditors - Ahrefs
        • Ahrefs and images
        • Ahrefs namesake mnemonic
        • Ahrefs perform site audit
        • Ahrefs+IndexNow+GSC - Submitting site map
      • _ More SEO Tools
      • Google Search Central (formerly Webmasters)
      • Lighthouse Report - Google Chrome
      • Lighthouse Report - Lighthouse Metrics is Better than Google Chrome's
      • Rich Results (Google Search)
      • SimilarWeb as a SEO Tool
      • Test Website Speed - GTmetrix
      • Test Website Speed - PingDom
      • W3C Validation
    •  _Submit to Backlink Services
      • SEO Backlink Checker
      • Submit to Directory Backlink Service
      • Submit to DupliChecker Backlink Service
    •  _Submit to crawlers
      • __PRIMERS - Submit Site to GCS, Bing, IndexNow
      • _Bing Webmasters
      • _GSC Google Search Console
      • _IndexNow (Bing, etc) Setup
      • Glossary - Submit to crawlers
      • Robots.txt and Sitemap.xml - Concepts
    •  SEO - Content Automation - Blogs
      • Leveraging AI & Automation for Scalable, Human-like SEO Blogging
    •  Sitemaps
      • Sitemap - Can differentiate URL with search params
    •  Structured Data, Linked Data, Rich Results
      • _PRIMER - Structured Data, Linked Data, Rich Results
      • _Tool - Google's Rich Results Test
      • Carousel Rich Results
      • Multiple ld json script blocks
      • Rich Results supported schema types
    •  ySEO News
      • _ SEO News - General SEO Tips
      • _ SEO News - Google Algorithm Changes
    •  zSEO Concepts
      •  SEO categories of on page, off page, technical
        • Off-page SEO
        • On-page SEO
        • Technical SEO
      • Essential files and code for SEO
      • Fundamental - SEO takes 3 months
      • Google search how many indexed
      • Long tail vs short tail keywords
      • SEO Strategies
    •  zSEO Indirectly
      • Cached images indirectly helps with SEO
      • PWA indirectly helps with SEO
    •  zSEO Technicals (Shortcut)
      • SEO Technicals (Shortcut)
    • 404 page for SEO
    • Audit domain search
    • Canonical for SEO
    • Description SEO
    • Footer SEO
    • http for SEO
    • Lazy load vs Pagination in SEO
    • nlweb - Schema-Driven Url for AI-Discoverable Websites
    • Spam signals hurt SEO
    • Word variability across pages SEO
    • Word variability on page SEO
    • Wordpress SEO
  •  Marketing - Share preview card
    • Meta Tags - Social Preview Cards
    • MetaTags.io - Preview the share
    • Social Debugger - _Why It Matters for Social Media Link Previews
    • Social Debugger - Facebook Sharing Debugger - What it Sees
    • Social Debugger - Facebook Sharing Debugger
    • Social Debugger - LinkedIn Post Inspector
    • Social Debugger - Twitter Card Validator
  •  Marketing - Social media content
    • Modern Letterboxing
    • Three C's Audit Checklist
    • Three C's of Viral, Sustainable Growth
    • Tiktok 3-Hook Formula
    • Tiktok Templates and Content Checklists
    • Video Shorts Tips
  •  Marketing - Webinar
    • Full Funnel from Landing Page to Webinar
  •  Marketing Agencies
    • _What It Means to Be a Marketing Agency
    • AgencyAnalytics
    • In Comparison to - DashThis, HoneyBook, ReportGarden
    • SuiteDash
  •  Promoting Launch
    • Product Hunt - Have a creator profile
    • ProductHunt - Launch Multiple Versions
    • Promoting to Friends & Family (Without Being Pushy)
    • Promoting Your Startup in Online Communities
    • Where to launch - ProductHunt, Appsumo, G2
  •  Sales
    • Sales metrics when strategizing
    • Vocab - SDR vs AE, BDR and AM
  • _Mastery List - Email
  • _Mastery List - Marketing
  • Lead Capture
  • Vocab - Funnel
•  Meetings
  •  Leadership Meetings
    • Deparrtment Alignment Session
  • Async work meetings
  • Having a personal assistant in meeting
  • How to Invite Feedback After Presenting Your Point in a Meeting
•  Operations
  •  Google Workspace
    • _Why Google Workspace
  •  Office Hacks
    • Multiple Monitors - Move window between monitors
  •  Operations - Bootstrapped
    •  _Teaming Up
      • Bootstrapped Startups - Partnership Alignment and Idea Vetting Document
      • Calendar in a bootstrapped team
    •  USPS
      • USPS - Stamped mailbox vs Metered mailbox
    • __What is a Bootstrapped startup
    • Co-Founder Engineer Paid First & Conflict Resolutions
    • Fax cover letter
    • Fax digitally (no fax machine needed) - Dropbox Fax
    • Finances - Finance and Business Templates
    • Marketing information
    • PDF conversion to Docx and Vice Versa
    • PDF edit text
    • Share account for Google Analytics, Google Postmaster etc
    • Starting a Business - Master Checklist
  •  Operations - Corporate
    • Amazon GL Codes and Other Codes at a Request Order System for Approval and Procurement
    • Amazon GL Codes at Amazon Business Checkout
    • Indexing Systems
    • Information Paper
  • Name tags at networking events, etc
  • Responsibility vs Accountability
•  Risk Mitigation
  •  Bootstrapped Startup - Financial Risks
    • Caveats with Freelancer or Bootstrapped Startup
    • ChatGPT OpenAI API charge disputes
    • SaaS apps that use credit-based systems and allow you to set a monthly spending cap
    • Virtual prepaid cards instead of personal accounts for credit charging api services
  •  Bootstrapped Startup - Operational Risks
    • ChatGPT deactivating too much when API key is leaked
    • Limit the risk of - ChatGPT deactivating too much when API key is leaked
    • Signing up for services places you in telemarketer and spam calls - Google Voice
•  Team Tools
  •  Team Tools - Apps, Services
    •  Google Drive (For Mac)
      • _How to get Google Drive for Mac
      • _Setup - Enrich right click options in Finder
      • _Setup - Hybrid Streaming with Specific Offline Folders
      • _Under the Hood - File locations
      • Making a Folder Available Offline but Now Stuck on Loading Your Files - Google Drive Mac
      • Syncing - A file not in the computer - Google Drive Mac
      • Syncing - A folder not in the computer - Google Drive Mac
      • Syncing - Force Syncing Methods - Google Drive Mac
    •  Google Drive (Web)
      • Folder organization tips - Google Drive Web
    •  Google Takeout
      • Export request with Google Takeout
      • Open mbox with - Apple Mail
      • Open mbox with - Thunderbird
  •  Team Tools - Communication Apps
    •  Communication - Gmail (Web)
      • Pop3 custom domain in web Gmail taking a while
    •  Communication - Zoom
      • Preparing zoom recording shares
      • Zoom to allow stereo mix as well as microphone
•  Team Tools - KMPM
  •  App KMPM
    •  Tool-KM - Obsidian
      •  __Obsidian - PRIMER
        • _Obsidian PRIMER
        • _SETUP - Rearrange icons of plugins on the left side thin bar. And have it persist to next time you reload Obsidian
        • _SETUP - Sync across devices
        • _SETUP Recommended - Hotkeys, Obsidian
        • _SETUP Recommended - Sortspec - Custom Sort
        • Obsidian Formatting Examples
        • Obsidian Workflow
        • What is Obsidian good for
      •  _Obsidian - Publish Your Notes Online
        • Obsidian - Publish Your Notes Online
      •  _Obsidian Graph View
        •  Test - Open Local Graph View while clicking these files
          • a
          • b
          • c
          • d
        • _SETUP - Graph Shortcuts
        • Can scope graph view
        • Coloring nodes in Graph View
        • Exclude certain titles
        • Existing files only
        • Graph View - Filter by path
        • Local Graph
        • Obsidian Graph View - Find Orphaned Notes
        • Obsidian Graph View - Why
        • Orphan Notes
        • Using Obsidian's Graph View
      •  _Obsidian Image Hosting
        • Obsidian - NO Imgur - Course Correct to Local Attachments
        • Obsidian - NO Imgur for pasting images no longer recommended
        • Obsidian - Setup Local Attachment Folder
      •  _Obsidian Kanbans
        • _Obsidian Kanban PRIMER (Reworded)
        • _Obsidian Kanban PRIMER
        • Kanban can link to other documents
        • Kanban Example
      •  Filenames of Obsidan Documents
        • _What happens if you forcefully name a file with characters Obsidian doesn't like
        • CANNOT - Filename cannot have slash or colon
        • CANNOT - Filename cannot have upper caret and square brackets
        • Filename can have ampersand &
        • Filename can have burly braces {}
        • Filename can have parentheses ()
        • Filename can have plus +
        • Filename can have semi colon ;
        • Filename can have single ' or double " and even backquote `
        • Filename can have tilde ~
      •  Obsidian Anki Flashcards
        • Obsidian Flashcards - Example
        • Obsidian Flashcards PRIMER
      •  Obsidian Canvas
        • Obsidian Canvas
      •  Obsidian Custom CSS
        • Obsidian - Custom CSS for Wider Dataview
        • Obsidian - Custom CSS Per MD file (Via Frontmatter)
        • Obsidian - Global CSS
      •  Obsidian Dataview
        • Dataview - List files, List files by property
        • Dataview - Show files by tags
        • Obsidian - Dataview Primer
      •  Obsidian Math Formulas (LaTeX)
        • Latex formula to render math symbols in Obsidian
        • Obsidian - LaTeX like - KaTeX and AsciiMath
        • Obsidian - Latex math
        • Obsidian - Latext exponentials
        • Subscripts and superscripts
      •  Obsidian Organization Schemes
        • Cursorily knowledge
      •  Obsidian Search
        • Obsidian - Search Tricks
        • Obsidian - Toggleable collapsible sections - Caveats
        • Search folder (UI)
        • Search title and body versus search title
      • _Required Background - Know Markdown for Obsidian
      • Obsidian - Callouts
      • Obsidian - Checklists or Checkboxes
      • Obsidian - Embed another document
      • Obsidian - Floating table of contents (Dynamic Outline)
      • Obsidian - Hierarchy Listed Items are Collapsible, Expandable, Foldable, Unfoldable
      • Obsidian - Highlight text
      • Obsidian - Table sort column
      • Obsidian - Toggleable collapsible sections
      • Obsidian Automation - Other vaults opened from URL
      • Obsidian Caveat - Turn Off Automatic Updates
      • Obsidian Common Need - Add Properties for Extensions
      • Obsidian DevTools Console
      • Obsidian Fundamental - Youtube Embed
      • Obsidian Inspector
      • Obsidian Regex Find and Replace
      • Obsidian Troubleshooting - Code Snippet ruining bullet format continuity
      • Obsidian Workflow - Between screens
      • Obsidian Workflow - Drag a document to out of screen
      • Obsidian Workflow - Open Recent Files
      • Troubleshooting - Can't Edit Any Documents
      • Troubleshooting - Note appears to be empty content until I reopen it minutes afterwards
      • Troubleshooting - Obsidian Files icon gone
    •  Tool-KM - Upnote
      • __ What is Upnote good for
      • Notion Troubleshooting - Page moved to another workspace not showing up
      • Shortcut - Collapsible
      • Upnote last modified as todo list
      • UpNote vs Notion toggle or collapsible
  •  SaaS KMPM
    •  Tool-KMPM - Notion
      • _Notion PRIMER - Syntaxes
      • Centering on Notion (workarounds)
      • Colored divider on Notion (workaround)
      • Compound filters in Notion
      • Jump to links on Notion
      • Notion - Add mermaid diagrams and charts
      • Notion - Alternating table rows
      • Notion - Multiple insert pages
      • Notion - Pages disappeared from sidebar
      • Notion - Uncheck all inputs
      • Notion Best Practice - Table of content
      • Notion Common Need - Prevent Duplicate Headings
      • Notion date - Add days
      • Notion date with short spelled month (workaround)
      • Notion equation vs formula
      • Notion navigation tricks
      • Notion pin a view
      • Notion Template Layout
      • Notion Trendy - Borders (workaround)
      • Notion Trendy - Widgets
      • Notion vs UpNote toggle or collapsible
      • Shortcode - Light or Dark Mode
      • Shortcut - Toggleble List
      • Workflow - Drag to move or duplicate
    •  Tool-PM - Clickup
      • Clickup Calendar
      • Clickup Free Limits
      • Clickup Primer
      • Email as tasks or comments
      • Email Automation
  •  Self-Hosted KMPM
    •  Tool-KM - Trilium
      • _ Trilium PRIMER
      • Trilium - What it can do
    •  Tool-PM - Focalboard
      • _ Focalboard PRIMER
      • Focal board Caveat - Multiple Users
      • Focalboard - How to open views
      • Focalboard - Inviting other users to board
      • Focalboard - What it can do
      • Troubleshooting - Focalbase container run error - Unable to get the session for the token..sql.. no rows in result
    • Googling for self hosted KM PM solutions
    • Why May Go Self-Hosted
  • __ Categories - App vs SaaS vs Self-Hosted
  • What is KM and PM?
• Z - Learn by leveling up MOC (Bizbrain)